Barrel of Fun
By Mary Swift-Swan
Phyllis
and Barry Rogers purchased the Chalk Hill winery Chateau Felice in
1997. A new wine from Chateau Felice being released is “Tall Woman
Likes Red.” This big bold beautiful red wine was an inspiration from
Phyllis, who took a picture of a her shadow in a cleared field that
made her look tall. Loving the picture and together with winemaker
daughter Genevieve Llerena, Phyllis worked to blend the rich bold
new taste. The experience of blending with Genevieve was such fun
for Phyllis and she decided it was an exceptional way to learn more
about wine. As a result, the Rogers family now makes it possible for
customers to blend their own wine barrel with guidance, great food
and a whole lot of fun.
Genevieve’s
husband, Patrick Llerena, adds zest to the hard working family, seen
shaking up Zin-tini’s - with Chateau Felice’s own Vermillion and
Vodka. During the event Patrick was part of the team of hosts,
product spokesperson and bartender at Chez Felice, the recently
opened restaurant on the “Green” in downtown Windsor with French
influenced cuisine lead by Executive Chef Laurie Souza. Patrick, an
upbeat marketer, gave the lucky attendees a preview of their new
Barrel Program. A fine introduction to the unique opportunity at
Chateau Felice. Clients can now contact the Chalk Hill vineyard,
Chateau Felice, to enroll in a blending session where they can
concoct a blend of their own choosing, with expert guidance, aid in
designing their own label having a barrel of fun doing it.
The
Barrel Blending Trial participants were treated to the fine fare of
Chez Felice that included: Pate au Porto, Valhrona Chicken Mole
Poblano, Asiago Cheese Crisp and Duck Rillettes with County Bread
served with fine wines paired with each selection. The main course
was Cedar-planked Salmon with sun-dried tomato marinade, couscous
and vegetable pilaf in Tomato broth. While the private Barrel party
filled the 20-seat restaurant and 6-place wine tasting bar, 57
people had to find a second choice of a place to dine. Chez Felice
has only been open since spring. It is a good thing happening in
Windsor. The restaurant serves and sells Chateau Felice-Chalk Hill
wines in addition to other Sonoma base boutique wines plus a
selections of Roger’s private collection wines.
Chateau
Felice wines are offered at a wide range in price; from under $10
for casual drinking wines to premium and aged wines that range from
$20 to $70 per bottle. Each Barrel produces 25 cases. Barrel prices
range from $2,400 to $4,100 per barrel. It is a great deal. There
are not any other known programs of this type currently available in
California’s wine country. Barrel Program Pricing requires 50%
deposit at Harvest and 50% at bottling for 2004 vintage. Pricing
choices:
1. “You make it” or “We make it”
2. French Oak, American Oak or Used Oak Barrels
3. Zinfandel, Cabernet Sauvignon, Merlot or Chardonnay as the
primary wine in the blend.
Then
the fun starts. The award winning Bordeaux style blend, 1999
‘American Celebration’ wine is primarily a Cab with a specific blend
of Merlot, 2 reds. ‘Tall Woman Likes Red’ is made of 3 reds, Cab,
Merlot and Zinfandel. When blending, with Phyllis as a coach at my
side, my bottle to take home from the event was a blend of 60% Cab,
20% Merlot and 5% Zin. I can hardly wait to open it but we want to
let the flavors mellow just a bit longer.
Chateau Felice has just started a new very
affordable option to the program, based on the fun and success of
the initial barrel blending sessions. A Winemaker’s Experience
results in a minimum purchase of just 2 cases. They are planning on
holding the next blending session Saturday, October 9. For more
information contact Chateau Felice located at 10603 Chalk Hill Road,
Healdsburg, CA 95448, (707) 836-9011.