Parisian and Colombo Breads Are Part of San
Francisco’s HistoryMexican Riviera Cruise
Sweepstakes is Offered
Do you know what’s been around the Bay
Area longer than the Golden Gate Bridge, Fisherman’s Wharf,
the Ferry Building, and Coit Tower? The answer is
world-famous Colombo and Parisian sourdough French breads,
both baked fresh daily in San Francisco and Oakland since
the mid-1800s.
Tangy, golden brown sourdough French bread
is San Francisco’s culinary landmark. This unique bread
originated during Northern California’s Gold Rush days, when
French immigrants combined their hearth bread-baking skills
with a natural wild yeast starter that came to be known as
the “mother dough.” This is a naturally-fermenting base,
used in place of yeast.
John Vrattos, a Northern California
gourmet cook who has been in the sourdough bread business
for over twenty-five years, has worked for the world’s top
producers of sourdough breads, including Parisian and
Colombo bakeries. When Vrattos realized there was not a
cookbook devoted to the famous San Francisco sourdough bread
bowl, featured at Fisherman’s Wharf with clam chowder, he
sat down with national food writer Lisa Messinger and
created The Sourdough Bread Bowl Cookbook.
Vrattos and Messinger explain the easy
process of carving out a sourdough bread bowl and filling it
with dozens and dozens of recipes. Some of the dishes were
developed by San Francisco’s top chefs and other recipes are
from the Vratto’s Greek family. In all, there are over 100
recipes from appetizers, soups, salads, and entrees.
Parisian Bakery was established in 1856 by
one of the enterprising French bakers. He experimented with
variations of this uniquely American sour starter and
developed a sourdough French bread loaf that captured the
romance and spirit of San Francisco.
Once a portion of the “mother dough” is mixed with flour,
water, and salt, the bread dough is allowed to rest, or
proof, for up to 17 hours. Each loaf of Parisian sourdough
bread still requires almost 24 hours of carefully supervised
production time.
In 1984, the San Francisco French Bread
Company was formed as the parent company to the San
Francisco Bay Area’s finest and oldest sourdough French
bread bakeries. This combined the original Parisian family
operation, along with another quality brand, Colombo,
established in 1896, and produced the same high-quality
Parisian sourdough bread.
To draw extra attention to the history and
popularity of their products, Parisian and Colombo breads
are offering consumers a chance to win prizes in their
Mexican Riviera Vacation Sweepstakes, which is only being
promoted in Northern California.
The Grand Prize winner and three guests will leave from San
Francisco for a10-day vacation on board a Princess Cruise
ship. The grand prize winner and guests will discover the
famous rock arches in Cabo San Lucas, the sport fishing
capitol of Mazatlan, and the quaint seaside village of
Puerto Vallarta. First prize is $50 in free groceries weekly
for a year, and five second-prize winners each receive a
weekly loaf of Parisian or Colombo bread for a year! Get a
mail-in entry blank wherever Parisian or Colombo bread is
sold. The sweepstakes runs from April 1 through May 31,
2005. There is nothing to buy. Restrictions may apply. For
more information,11 visit sourdoughbread.com.