Brad
Agler
Compass Rose Yacht Charters, LLC
I co-own Compass Rose Yacht Charters. I
started the business about 12 years ago with a yacht I had for private
use at the time. I had no plan to create a charter business, but then my
first yacht, Camelot, proved to be very well received by my
friends and clients. They asked to use my vessel for their own
functions.
So, I would refer them to charter
companies on the Bay. Invariably they would come back to me after
looking at those other charter companies and say they were looking for
something a bit more intimate, more upscale, more personalized. So,
being an entrepreneur, I started thinking, is there a way to make a
business out of this. That’s how I started the charter business.
Two years ago, I merged with another
charter business called Castaway Yacht Charters. That’s how
today Compass Rose Yacht Charters is comprised of Camelot and the
Voyager.
Camelot is more like entertaining
in one’s private home. You have couches, nice tables, chairs, and wool
carpeting. Voyager is a nice compliment to Camelot; it is
intimate; has a dance floor, a nice bar area. It’s consistent with the
Compass Rose theme, which is being a bit more personalized, more
intimate and a bit more upscale.
We do a lot of private functions, like
birthdays and anniversaries. Weddings are perhaps our most popular
activities. Our captain is a licensed minister so he can do the honors
with weddings. A wedding and reception on a yacht becomes a memorable
event not only for the bride and groom but for the guests as well. And
it also simplifies the planning effort.
But then we also have a lot of corporate
functions, usually staff off-sites, client appreciation get-togethers,
where companies will go out for an afternoon or an evening.
We will board most anywhere on the Bay,
even though we are home based in the East Bay here in Alameda. Perhaps
the most popular boarding location is San Francisco Pier 40, which is
next to the new Pac Bell Park. But we also board in Berkeley, Sausalito,
Tiburon, we’ve picked up in Redwood City.
One area in which we do really
distinguish ourselves is that we have a lot of staff and offer very fine
dining. We want the guests to feel as though they are pampered. We like
to spend some time along the San Francisco waterfront, Pier 39,
Fisherman’s Wharf, the Pac Bell Park, McCovey Cove. Angel Island,
Alcatraz and the Golden Gate Bridge are always exciting viewed from the
water. If it is an evening program, the lights of the City are coming
on, the bridges are illuminated, it’s really beautiful.
I’ve always been a boat guy. I started
out sailing, racing, and teaching sailing during my college years at
Berkeley. My sailing buddies took some exception when they heard I was
entertaining on a stink pot. But after they had enjoyed a few cocktails
and beers and some hors d’oeuvres on Camelot, no one ever gave
me any more grief.