ON OUR COVER MARCH 2013

This display of many moving parts is called a flap sign, and it’s just been installed in the Ferry Building’s Great Nave, suspended from the ceiling in the passageway leading from the Embarcadero to the ferry docks out back.

Published: March, 2013

This display of many moving parts is called a flap sign, and it’s just been installed in the Ferry Building’s Great Nave, suspended from the ceiling in the passageway leading from the Embarcadero to the ferry docks out back. The retro sign tells ferry riders at a glance when their boat is departing. Custom fabricated in Italy by the only remaining flap sign maker in the world and measuring eight feet across, the sign evokes a more romantic era of travel, when getting there was half the fun. Photo by Noah Berger