Synchronet Marine Delivers First of Its KindTransportation Technology to Port of Oakland Users

SynchroNet Marine Inc., a premier maritime technology service provider, and the Port of Oakland announced Phase II of the SynchroMet™ service. Phase II integrates ocean carriers with motor carriers through a virtual container yard (VCY) to perform mutually beneficial street turns, to reduce costs and ease port congestion.

Published: January, 2004

SynchroNet Marine Inc., a premier maritime technology service provider, and the Port of Oakland announced Phase II of the SynchroMet™ service. Phase II integrates ocean carriers with motor carriers through a virtual container yard (VCY) to perform mutually beneficial street turns, to reduce costs and ease port congestion. SynchroMet links community members to their own highly secure and proprietary segment of an Application Service Provider (ASP) platform. The SynchroMet™ service, accessed through the Internet at www.synchromet.com, is where inbound containers can be posted as empty street-turn opportunities and matched in real time with off-dock equipment needs to cover export bookings.

"Local stakeholders have rallied around the development and implementation of SynchroMet due to the numerous and immediate benefits it offers," said Wilford W. Middleton, CEO of SynchroNet Marine. "Street-turning equipment is not a new concept, but SynchroMet’s technology platform offers the Port community a unique opportunity to leverage the volume of transactions to ease congestion and reduce costs."

"SynchroMet provides the Port of Oakland with a tool to alleviate congestion. The use of SynchroMet will reduce Port truck traffic and public road congestion, a benefit to our West Oakland neighbors and Bay Area commuters," said Jerry A. Bridges, maritime director for the Port of Oakland. "The Port of Oakland and SynchroNet Marine are partnering directly with local stakeholders to understand and facilitate sustainable solutions to the issues currently faced."

In addition to the integration of ocean carriers into the street-turn approval process, SynchroMet establishes strict, standardized, and binding community guidelines for Community Members who use the platform. An Equipment Interchange Receipt (EIR) form with standard terms and conditions is provided, but ocean carriers have the ability to incorporate additional terms into the EIR form. With SynchroMet, there is clear accountability and liability between motor carriers for damage/insurance and per-diems. Additionally, Phase II facilitates the liability transfer between motor carriers, and the provision of additional free days to the receiving motor carrier.

"APL was one of the first ocean carriers to embrace SynchroMet, because we see SynchroMet as a win/win for APL from both a carrier and a terminal operating perspective," said John Allen, director of equipment balance for APL. "This activity will positively improve our equipment turn time, equipment availability to our customers while also aiding to reduce our operating costs. SynchroMet effectively addresses the liability requirements required to be in place between parties in the transaction, and provides APL with visibility to the street turn process."

In Phase I, SynchroMet provided equipment visibility and opportunities for collaboration that reduced road and gate congestion at local marine and rail terminal facilities. Endorsed by the Northern California Intermodal Motor Carrier Conference, SynchroMet reduces empty truck miles and positively reduces diesel emissions effecting the local environment. SynchroMet allows users to track street-turned containers by individual unit number and provide confirmation of a street-turn event to terminal operators and ocean carriers. In addition, SynchroMet provides motor carriers with a one-stop-shop for information on port and terminal operations, customer service, and contact information with links to ocean carrier and leasing company web sites.

"SynchroMet has saved us an enormous amount of money," said Alan Osofsky, the traffic manager at Rodgers Trucking Company in San Leandro. "We have been able to street turn over 300 units that would have sat in our yard acquiring charges, and we are saving man hours normally incurred each time we return an empty container to the Port. We estimate we save an average of two to three hours per container by using SynchroMet for street turns."

"The ability to make street turns is a major time-saver for our dispatcher and our drivers, and increases our turns per day," commented Val Bamrick of P&R Trucking in Oakland. "When the terminals are congested, SynchroMet is one of the only ways we are able to access equipment to meet our export customer requirements."

SynchroNet Marine, in conjunction with the Port of Oakland, will continue to work with local stakeholders on future service plans, including marine terminal integration with the VCY.